Monday, October 29, 2012

"Va Va Voom" Nicki Minaj

Though originally intended as the lead single from Pink Friday: Roman Reloaded, "Va Va Voom" was scrapped for "Starships" and is just now seeing a release to radio. While better than any of Reloaded's other pop singles thus far, "Voom" also features Nicki Minaj at her most anonymous ever, worked during post-production until she sounds like a singing computer, with none of her signature outrageous raps to distinguish her. The blaring mush of synths and drum machine beats is appealingly club-ready, but "Voom" could belong to any of Dr. Luke's disciples. That's not a path Minaj wants to go down; the quickest way to kill a career is to become unnecessary. B

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