Tuesday, October 30, 2012

"Ho Hey" The Lumineers

Like so many crossover hits this year, the success of the Lumineers' "Ho Hey" is largely due to the attention it garnered in a television ad campaign for Microsoft's Bing search engine this summer. Last month, it completed an ascent to #1 on the rock and alternative charts, and now this lovely, gentle slice of indie folk is gaining momentum on pop radio. Built on crowd-pleasing punctuations of ho and hey, the song radiates an understated joy ("I belong with you, you belong with me/You're my sweetheart," Wesley Schultz casually sings during the refrain) that lifts the spirits. Listeners will enjoy wrapping themselves in the warm banjo melody during the coming winter months. A-

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