This blog is born of a New Year's resolution challenging myself to write every day. My goal is to regularly update this space with short music reviews—mainly songs, as that seems most manageable, but hopefully some albums as well—in order to exercise my skills of artistic critique (and perhaps expand my own sonic horizons in the process).
Tuesday, October 30, 2012
"Ho Hey" The Lumineers
Like so many crossover hits this year, the success of the Lumineers' "Ho Hey" is largely due to the attention it garnered in a television ad campaign for Microsoft's Bing search engine this summer. Last month, it completed an ascent to #1 on the rock and alternative charts, and now this lovely, gentle slice of indie folk is gaining momentum on pop radio. Built on crowd-pleasing punctuations of ho and hey, the song radiates an understated joy ("I belong with you, you belong with me/You're my sweetheart," Wesley Schultz casually sings during the refrain) that lifts the spirits. Listeners will enjoy wrapping themselves in the warm banjo melody during the coming winter months. A-
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