Monday, May 7, 2012

"How We Do (Party)" Rita Ora

Since launching Rihanna into global superstardom in 2005, Jay-Z has slowly been building himself into one of the biggest moguls in music. His latest protégé is Rita Ora, a British singer with exotic looks and party-girl swagger, whose debut single, "How We Do (Party)," is now making its way up the pop charts. The song's Auto-Tuned vocals and singular focus on having a good time suggest a Ke$ha scrubbed free of all her humorous grit. And in fact, this tale of waking up hungover, only to prepare for the next night's festivities (Jack Daniels reference included!) make the "Tik Tok" comparisons inevitable. "How We Do" isn't as good as that 2010 smash, though its joyful chorus and "party and bullshit" refrain are certainly satisfying enough to propel it to summer hit status. Nevertheless, the real question remains: Will it be enough to elevate Ora to the big leagues? She seems to lack a certain unique appeal necessary to truly make an impact, but with Jay at the helm, the sky is always the limit. B

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