Monday, May 28, 2012

"Euphoria" Loreen

If there is any emotion that dance music—with its soaring synths and divalicious vocals—is perfectly suited to convey, it's pure, unadulterated bliss. And based on the title alone, Loreen's "Euphoria," which this past weekend was crowned the winner of the 2012 Eurovision Song Contest, certainly promises quite a bit of it. At moments, the song touches on the desired musical ecstasy, especially during the booming chorus, which explodes on some sky-high notes from Loreen. But simply talking about a feeling is not the same as conveying it, and ultimately, "Euphoria" comes up a little empty on that front. A-

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