Friday, August 17, 2012

"Heart Skips a Beat" Olly Murs ft. Chiddy Bang

And it's on to the next one. Following in the footsteps of Cher Lloyd and tourmates One Direction, Olly Murs is yet another young veteran of the UK's X Factor making the jump across the pond. Marketed at the rabid tween base that launched 1D into the stratosphere, Murs will probably appeal more to the Wanted crowd, at least based on his debut single "Heart Skips a Beat," which recently climbed into the top thirty on pop radio. Veering into unrequited obsession territory, it's a darker, hip-hop-inflected track that lacks the satisfying charm of, say, "What Makes You Beautiful." But with minor-chord synths and moments of hard-hitting beats, "Heart" provides a bit of edge that audiences might be craving at the end of a long, frothy summer. B+

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